We walk by them every day. Young and old, short and tall, male and female. Homeless, trapped in poverty – some, in addiction. We avoid their neighborhoods, we avoid their corner, we avoid their eye-contact; we avoid them. We treat them as if they are different from us. But there is no us and them. There is only us.
OLU isn't a fashion statement. It's a human statement. This line has meaning. It brings meaning. It's an effort to connect to others like us.
OLU, short for "Others Like Us", is a fashion brand that was launched with the purpose of raising funds, awareness, and engagement for Seattle's Union Gospel Mission – an organization that has been caring for the poor and homeless of Seattle.
Often marginalized by society, these people struggle with issues such as hunger, poverty, addiction, and more. Despite their struggles, each and every one of these faces has a name. They have a story. They are just like us. Others Like Us exists to serve these individuals as a mouthpiece and fundraiser for the Mission.
Our partner Sharon Couts strategized and managed this project from launch to completion. The project took eight months from beginning to launch.
Public relations, storytelling, marketing and brand development, social media, event creation, photography, video, focus groups, blog marketing, online store, and email marketing.
The project won a PRSA Totem Award in marketing communications. It was also recognized by Huffington Post as a creative way the Top 10 Cities Worldwide that are Working to Win their Wars on Homelessness. http://www.huffingtonpost.com/2014/07/30/homelessness-cities-ingenuity_n_5545477.html
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