Social media has been a buzz word in the past few years. More and more individuals have joined Facebook, Twitter and YouTube. However, is it the right arena for businesses to be promoting their products? Should M&M's be right next to your game of Mafia Wars? Social Media for business could not be in a better position!
People love to spend time online especially on websites where they can interact with their friends. Facebook is one of the fastest growing membership websites on the Internet today. Users are able to find dozens of their friends from high school, college, work or family. The possibilities of making connections to people you once knew is endless. However, how does a business tap into one person interacting with another person on a website that they do not even own.
Business can either advertise to draw the individual into their brand or they can completely surround the individual in a brand experience. The more time an individual spends thinking, interacting with, or enjoying the environment that a brand provides on the Internet the easier it will become for that individual. Social media for business does not take that long to implement either. There are many businesses out there which teach other businesses how to use social media. Some offer personal training while others might offer seminars where businesses can learn the specifics about creating and managing social media accounts.
It may be best for the business to hire someone who has extensive social media experience. This could be someone from within the company who wants to head the effort or a younger individual with experience. There are quite a few individuals and businesses that do nothing but social media optimization and deployment. Ask your employees whether they have a Facebok, Twitter, YouTube or other accounts. Often the best skills can come from within the company itself.
Running a contest can be the perfect method of entering the social media arena. Users love being part of contests among others! It is simply shocking to see how many people will become loyal to a company or brand for a few small trinkets. When you run a contest online it is much easier to get more contestants quicker and at a lower cost. The contest can but should not require the participant to visit a physical business. Some loyal customers may not be based locally to a store and still want to participate! Contests could include anything from creating a witty commercial to naming a new product.
Social media for businesses does not require a large amount of time or energy be expanded. Just a few hours per week allows a business to create stunning social media accounts. Think about what you say online because the more time that elapses, things can come back to haunt the business. Customer service and a positive image can cause the business to grow exponentially. Social media is only beginning, jumping in now will secure a place for your business in the future.
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By stevendepolo on 2011-09-19 19:09:11