About Sharon Couts

::::::::About Sharon Couts
About Sharon Couts 2016-11-14T12:26:25+00:00

Sharon Thomas PR

About Sharon Couts


QUALIFICATIONS

Offering more than 15 plus years experience as a strategic, successful, and creative public relations storyteller that includes four years of freelance journalism. An expert in media relations, message development and framing stories that attracts attention and gets results with target audiences. Poised and competent team builder and leader who thrives in fast-paced corporate environments but remains flexible and uses an innovative approach to challenging public relations issues.

AREAS OF EXPERTISE

  • Media & analyst relations
  • Public Relations Strategy
  • Market research
  • High-tech PR experience
  • Exceptional writer
  • Social media management
  • Launched consumer clothing line & high end products
  • PRSA Totem Award Winner
  • Journalist experience
  • Crisis Communications
  • Spokesperson experience

Public Relations Manager

March 2015 – Present
Greater Seattle Area

  • Strategic Public Relations Planning.
  • Media Relations
  • Social Media Strategy
  • Spokespersons Training

Public Relations Manager
Seattle’s Union Gospel Mission

July 2001 – March 2015
Greater Seattle Area

  • Develop and implement strategic public relations plan, resulting in an increase of media coverage and donations
  • Launch social media presence resulting in a 1000 percent increase in Facebook engagement (www.facebook.com/seattlesugm) and a 50 percent increase in @SeattlesUGM Twitter engagement
  • Manage and write news releases, annual reports, Facebook, Twitter and PSA copy
  • Assist in re-design and story writing of the Mission’s Web site, branding and use of language
  • Revamped the organization’s crisis communications plan
  • Supervised and trained media spokesperson team
  • Organized corporate events – grand opening; groundbreaking; 5K Run
  • Implemented communications advisory committee for capital campaign
  • Policy and communication development surrounding community initiatives such as the Committee to End Homelessness and Nickelsville
  • Implement and supervise photography internship program and interns
  • Storytelling

Media Results (sample):


Project Manager
Others Like Us

December 2013 – March 2015
Greater Seattle Area

Others Like Us is a fashion line created by Seattle’s Union Gospel Mission to continue to serve, rescue & transforms those in greatest need.

Others Like Us started as a idea that soon got developed during an innovation weekend at the HUB in Seattle. After board approval, I volunteered to project manage this fashion line while continuing my public relations role. Its a consumer product, not a donation. It’s sold online. As with any start-up, the team is creating brand, messaging, and its story. .

Through public relations and event efforts, OLU reached 75 percent of its revenue goal in just three weeks. Two new shirt will launch in Sept and Dec. The concept of the shirt launching in December is already getting media attention.

  • Manage Others Like Us from inception to launch. Currently, planning next steps with a goal of becoming a positive revenue stream for the Mission in two years.
  • Secured media coverage
  • Event planning
  • Social media management. Our goal was engagement by getting people to post or email us photos of purchasers wearing our gear. It worked!
  • Manage a team of volunteers, interns and creative team

Freelance Reporter

Magnolia News; Kirkland Courier; Kent Reporter

1996 – 2002
Greater Seattle Area

Write articles and interview community members and local businesses.

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